Laterall is a Data Management Platform (DMP) that provides a stable way to integrate marketing data sources, so that we can rapidly import from the wide variety of so-called ‘adtechs’ and the datapoints they provide. It enables storage, comparison and calculation for trend and insight discovery.
Typical data sources it integrates:
It’s fundamental tasks are:
Laterall is provided to clients of Cambridge Data, a data analysis service, who integrate marketing and public data sources to generate insight for performance marketing teams.